Postada em 04/09/2009
Conteúdo para alunos cadastrados...
Introdução
Diálogo
Vocabulário
Gramática
Laboratório
Exercícios
VOLTAR
Nível avançado > Selling Social Responsibility
Atenção!
Introdução
It's a fact that in today's corporate world profits and social responsibility go hand in hand; you can't have one without the other. A company's corporate strategy must take into consideration the human element - good wages, safe working conditions, improved quality of life. Society demands it. In this lesson you will learn more about what companies can do to promote social and environmental responsibility.
Metas
At the end of this lesson you'll be able to:
- Use vocabulary related to social responsibility
- Understand the uses of "not only...but also"
- Understand different expressions with "gain"
Sales manager: Well, as you know, our program was launched in 2006. Essentially what we do is support small-scale producers by introducing their products into the mainstream retail market.
Interviewer: What criteria does your company use to select them?
Sales manager: Above all, the suppliers we choose have to promote social and environmental responsibility in their production practices. Not only does this promote sustainability, but it also increases brand value - ours and theirs. Consumers are more than willing to buy "green products", so we market them as such.
Interviewer: What is it exactly that you gain financially from supporting small suppliers?
Sales manager: I don't like to think of it in terms of dollars and cents. When we began this project we only worked with a few small-scale suppliers and their products. Today we purchase from almost a hundred different suppliers and sell more than seventy thousand products in our retail stores. In terms of the number of jobs and income that have been generated over the years, I think the results speak for themselves.
TRADUÇÃO
Gerente de vendas: Bom, como você sabe, o nosso programa foi lançado em 2006. Essencialmente, o que fazemos é apoiar produtores de pequena escala, inserindo os seus produtos no mercado de varejo convencional.
Entrevistadora: Qual é o critério que a sua empresa usa para selecioná-los?
Gerente de vendas: Acima de tudo, os fornecedores que nós escolhemos devem promover a responsabilidade social e ambiental nas suas práticas de produção. Isso não apenas promove a sustentabilidade, mas também aumenta o valor da marca - a nossa e a deles. Os consumidores estão dispostos a comprar "produtos verdes", então nós os vendemos assim.
Entrevistadora: Como vocês se beneficiam financeiramente apoiando fornecedores pequenos?
Gerente de vendas: Eu não gosto de pensar nisso em termos financeiros. Quando nós começamos este projeto, nós trabalhávamos apenas com alguns fornecedores de pequena escala e os seus produtos. Atualmente, nós compramos de aproximadamente cem fornecedores e vendemos mais de setenta mil produtos em nossas lojas de varejo. Em termos do número de empregos e renda que foram gerados ao longo dos anos, acho que os resultados falam por si mesmos.
Vocabulário: To Launch, Sustainability, Social Responsibility, Environmental Responsibility, Brand Value, To Gain, In Terms Of Dollars And Cents, To Speak For Oneself
Palavra-chave: Mainstream
Gramática: not only…but also
Categorias: business, supply/demand
Comentários
Tem sugestões de aulas? Envie suas idéias
I believe that here in SP, there are a lot of big companies and most of them have social awareness. Most difficult is to get work in these companies, because they are too demanding and selective.
But, I don´t know Josh, I´m a little bit skeptical about these companies. Certainly, the main objective is make money with these "good" actions, attracting investments to the company, etc. That sounds like a certificate to prove that the company is a good place, which deserve the investor´s money, trust of society, in other words, it´s a reliable firm. I think these companies not only should spend money for business purposes, but they also should think about the real needs of the society and the world. But as Milton Friedman would say: "There is no such thing as a free lunch".